Event design for the brand Kevin Murphy
First time in Russia, Kevin Murphy, the founder of the hair brand and the creator the famous "beach waves look”, did "The Show by Kevin Murphy " in Moscow.
More than 700 coolest stylists and hairdressers got inspired with the latest trends in hair, showcased in the latest "Crystal Twilight" collection. The performance has been done by 7 stylists of the international team of the Academy by KEVIN.MURPHY and Kevin Murphy as well.
One of the highlights of the Show was Kevin's presentation of the Ocean Waste Plastic initiative, proving that by the end of 2020 year all the brand's plastic bottles will be made of the ocean waste, collected and recycled. "I do not want to be a part of the problem, I want to be a part of the solution", - stated Kevin in his interview to Authentica editor. The Show by Kevin Murphy was a true celebration of fashion and sustainability in the beauty industry, capturing modern trends of the hair style, texture and color.
Designers [ creative team of Authentica ]: Nikita Apenka, Margarita Antipina, Daria Dymova, Darya Anikina, David Pak, Alexandra Chistobaeva, Marina Fedosova.
